Xiaomi’s new ‘squircle’ logo becomes the butt of online jokes with many claiming they could have made it for much less money
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Damn… I now have flashbacks to Symbian. Didn’t realize that until now.
Reminds me of that episode of silicon valley where they try to design logo.
3 years to round some corners. oh boy.
Yeah I’m tired of people attacking such things.
It’s like judging a book by its cover. I appreciate the effort they put in to build a reason for the design, not the effort to literally just increase the border radius from 2px to 10px.
Giving a story behind a – simple – design gives it much more dimension, and yes, I like that they gave it an “alive” influence and overall concept.
Edit: of course I get downvoted
Xiaomi: We’re about to start cutting corners
money laundering / tax evasion for sure.
I think it has more to do with the designers reputation and fame .
Is a very nice logo tho
what this logo is achieving right now is attracting attention, many people who never heard of xiaomi will look at this news story and know the xiaomi name, some will research about their products, and of them, some will be tempted to go ahead and buy something from xiaomi… whether they wanted it or not, they’re getting more than 300k worth of marketing from this…
That shape/design was first introduced by Nokia/Symbian Foundation with their Symbian Belle release IIRC. Samsung started using it with One UI much later.
$1 for making the change and $299999 for knowing what change to make
Samsung icon pack has joined the chat
I hate Samsung chubby round edge rectangle. I like iOS round edge rectangle.
I hope this doesn’t make them switch to Samsung style icons, I have no patience for reskining icons no more.
Prolly money laundry, cause imagine “spending” that money on that logo…
squalid amusing bear wrench silky marble hungry clumsy price encourage
*This post was mass deleted and anonymized with [Redact](https://redact.dev)*
And it took three years.
Yup, I’m with you there. Most company logos can be recreated by anyone who has some experience with graphic design. Coming up with the design is another story, though.
More often than not, the buyers are paying for the story and idea etc behind the logo. Not for rounding off the edges lol.
But I hear you, it’s pretty much crazyiness to me too LOL
Yeah, so much research into rounding the corners. lol.
Apparently only 20+seconds, based on another post in this subreddit.
>Xiaomi reportedly spent US$300,000
🙂
With PR in general would say. Doing something is cheap most of the time, deciding what to do is expensive
The thing is that logo is uninspired and totally a Samsung One UI ripp off.
And the the guy in the photo with the nose outside the mask…
Nope.
Lol isn’t this pretty much with all logos?